Fisher & Paykel Releases Iridium Line
Jan 20, 2003
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Fisher & Paykel has released a family of appliances in a new satin finish stainless steel called Iridium, that is reportedly easy to clean, virtually resistant to fingermarks, and is less prone to scratching. The popular Fisher & Paykel Inox stainless steel refrigerator and dishdrawer are now available in both traditional or Iridium stainless steel. Other new Iridium products in development include built-in ovens, cooktops and rangehoods. "Iridium is about offering some diversity within the category of stainless steel," says Tony Sweeney, Fisher & Paykel’s marketing manager. "For a decade now, stainless steel appliances have been the number one choice for stylish kitchens at the premium end of the market. Fisher & Paykel’s Iridium family boasts the latest cutting edge appliances in an attractive stainless finish that requires little cleaning. (Building Products News)

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