Sub-Zero Freezer Company and Wolf Appliance Company have redesigned their web sites to bring the two brands closer and create a tool to help consumers build their kitchens. Customers can now explore both product lines as they design their kitchen.
Already available for use, the web site can be accessed through two separate entry pages at either www.subzero.com or www.wolfappliance.com. Filled with images of appliances and kitchen designs, the site does more for its customers by offering streaming video of cooking demonstrations, multiple kitchen images, and free recipe ideas. The site also provides industry professionals with the tools necessary to create the ultimate Sub-Zero/Wolf kitchen for their clients. The tools include preinstallation specifications/illustrations, electrical/plumbing requirements, installation guides and product guides. Since the inception of the new site, activity has reportedly been up 20 percent, and requests to the database have more than doubled.
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