KitchenAid has confirmed its participation in the 2003 Gourmet Products Show, which will run next May 3-6 in San Francisco, CA, U.S. The company was absent from the last show. Brian Maynard, KitchenAid’s brand director of integrated marketing, said the company views the Gourmet Show "as being important, particularly to the independent gourmet retailer. KitchenAid has some new product introductions that will work well in that channel, so we want to present them at the show." About 800 exhibitors are expected to participate in the show next spring.
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