Sub-Zero and Wolf Web Site Honored
Jun 23, 2003
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Sub-Zero Freezer Company, a manufacturer of residential refrigeration and wine storage, and Wolf Appliance Company, a manufacturer of professional cooking instruments, announced that they received the Web Marketing Association's 2003 Internet Advertising Competition Award. Sub-Zero/Wolf's co-branded site won in the category of Best Manufacturing Interactive Application.

The WebAward Internet Advertising Competition (IAC) is an industry-based advertising award competition dedicated to honoring excellence in online advertising. More than 145 entries were recognized for their outstanding work and were awarded IAC awards based on industry and medium. Other winners included Absolut, Disney, Hot Jobs (a Yahoo! company), Palm, Philips, and Fuji Film.

"We are honored to be selected as a winner by the Web Marketing Association," said Jim Bakke, president and chief executive officer for Sub-Zero and Wolf. "Our co-branded Web site has simplified the online experience for consumers while equipping them with a wealth of knowledge about Sub-Zero/Wolf products."

According to Sub-Zero and Wolf, since the website's inception in November 2002, online traffic and brochure requests have more than doubled. The companies said they have has redesigned and integrated its separate web sites to bring the two brands closer and create a powerful tool to help consumers build their dream kitchens.

The web site can be accessed at either or

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