Sony Appoints Ad Agency in Europe
Nov 14, 2002
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Sony Europe has announced the appointment of Fallon as its new creative advertising agency in Europe, effective immediately and
subject to final contracts. The account will include conceptual planning and creative for television, online, radio, newspaper, magazine, and outdoor media in approximately 20 European countries. The new agency will represent Sony's consumer audio, video, and IT products in Europe. The first advertisements are currently scheduled to appear in April 2003.

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