Panasonic Launches Digital Cameras
Oct 11, 2002
 Print this page

Panasonic goods maker Matsushita Electric Industrial Co. unveiled new digital cameras, including one with a powerful 12X zoom lens. Matushita 6752 teamed up with German lens maker Leica Camera AG LCAG to launch its flagship Lumix digital camera line a year ago. Growth rates have begun to slow, and competition is heating up, but Matsushita is sticking to its target of staking out a 10 percent share of the market next year. Shunzo Ushimaru, director of corporate marketing for the Panasonic brand, added that orders for the new models indicated Matsushita would get close to its 10 percent market share target, at least in Japan, in December. The company plans to start shipping the new cameras overseas next spring.

The Lumix FZ1, with a 12X optical zoom lens that Matsushita said is the most powerful available for a fixed-lens, high-resolution digital camera, will go on sale in Japan next month. (Reuters)

Back to Breaking News