After a 7-month trial, Wal-Mart Stores Inc. has begun full-scale operations in its online DVD rental business, hoping to catch up with market leader Netflix Inc. Customers order the movies online. Wal-Mart sends them from six distribution points, reaching 90 percent of the nation within two days, the company says.
"I think customers are really responding to the convenience of renting online," Wal-Mart spokeswoman Cynthia Lin said. She added that the company's increased sales of DVD players pushed the company to join Netflix and Blockbuster, which started its service last summer.
There are three price plans, starting at U.S. $15.54 for unlimited monthly rentals with a maximum of two out at a time. To keep three or four movies, the subscriptions will cost $18.76 and $21.94.
Wal-Mart has 13,000 movie titles and it will have distribution points in Arkansas, California, Georgia, Indiana, Nevada and New York. The retailer plans more in the future. (AP)
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