U.S. Electric Powered Lawn Equipment to Increase
Apr 3, 2003
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U.S. shipments of power lawn and garden equipment are projected to rise over three percent annualy (including price increases) through 2007, approaching U.S. $10 billion. Advances will result from increasing consumer demand for lighter weight and higher horsepower products. In addition, the diffusion of innovations such as zero radius riding mowers will boost gains, as some consumers seek to minimize the amount of time and effort needed in yard work. Although gas-powered equipment will remain dominant, electric-powered products are expected to post significantly stronger gains. Battery-powered equipment will fare particularly well, with shipments of cordless products growing at nearly ten percent annually to $430 million in 2007. Cordless products are easy to use and have a better environmental image than competitive products. Turf and grounds equipment, turf tractors in particular,will experience above average gains based on the favorable outlook for professional landscaping services, partially due to the rising number of older consumers. In addition, the growing number of dual-income households will contribute to this trend. Blowers, vacuums and sweepers will continue to benefit from the popularity of combination products, such as blower/vacuums and sweeper/shredders. Lawnmowers will continue to be the largest product segment, but average gains will be limited by the expected decline in single-family housing starts. Growth in the commercial lawn and garden equipment market will be bolstered by the rising number of professioanl landscapers. Replacement sales, a result of the heavy use of professinal equipment, will also benefit demand. The growing golf industry will also create opportunities, especially for the higher-end turf equipment. Despite these factors, the residential market will contine to dominate power lawn and garden equipment sales, representing nearly 75 percent of the toatal in 2007. (The Freedonia Group)

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