Haier Expands in Philippines
Jun 25, 2014
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Officials from Haier Philippines traveled to the company's Davao City operation last week for the opening of an expanded administrative center and showroom. The Sun Star Davao described the new office as much larger than the previous office in Lanang. It will interface with Haier distributors and will serve as the company's main office for the Metro Manila area.

The showroom allows buyers to view the Haier brand and Sanyo-brand appliance lines.

Haier Group Corp. completed its acquisition of Sanyo's refrigerator, washing machine, and other consumer electric appliances business in Japan, Indonesia, Malaysia, and the Philippines, in 2012.

Haier Philippines' Renato Castillo, Assistant General Manager, Sales and Marketing, told the Sun Star's Antonio L. Colina IV that Sanyo had been selling appliances in Davao for 20 years; Haier entered the market after the Sanyo acquisition.

Haier and Sanyo appliances sold in the Philippines include washers, refrigerators, LED TVS, and air-conditioners.

Source: Sun Star Davao

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