U.S. 2013 retail sales of home soda machines in the United States in 2013 were up 30% from the previous year, according to The NPD Group.
Data from NPD showed that home soda machines dollar sales were up 30% from 2012, and home soda machine sales made up 43% of total home soda dollars.
“The home soda category continues to appeal to consumers seeking convenient ways to customize beverages that range from plain seltzer to flavored options on demand, while also being friendly to their wallets and the environment,” said Debra Mednick, executive director and home industry analyst, The NPD Group.
NPD said higher CO2 carbonator sales are a good indication of continuing consumer investment in soda making machines.
“Home soda makers as a category is still in its infancy with relatively low household penetration," Mednick said. "The potential of these machines is contingent upon broadening the category’s appeal with a wider variety of uses and offerings, ease of obtaining the consumables, and price."
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