Royal Philips named Brent Shafer to be CEO of Philips North America, the company’s single largest market.
Shafer will be responsible for strengthening Philips’ culture of entrepreneurship and growing revenue and market share in the United States and Canada. He succeeds Greg Sebasky, who retired from Philips on February 3, and will report directly to Royal Philips’ CEO, Frans van Houten.
Shafer previously was CEO of Philips’ Home Healthcare Solutions business group.
“Given the size and the dynamics of the North American market, and the opportunities that we see, we are taking decisive actions to boost new business development and grow faster than the market,” said van Houten. “In Brent we have the right leader to do just that as he brings a strong track record, both within Philips and outside of the company, of building successful businesses based on entrepreneurship and meaningful innovations.”
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