Kubota Tractor Corp. and Echo Inc. formed a U.S. Dealer Alliance aimed at growing their combined sales within the commercial turf and consumer lawn and garden markets.
As part of the alliance, Echo and Shindaiwa brands will become the preferred brands of hand-held outdoor power equipment within the Kubota dealer network.
The alliance also names Echo Bear Cat as a preferred brand of chippers, shredders, log splitters, and wheeled trimmers within the Kubota dealer network.
“These brands are well known in the market and they allow Kubota dealers to position a complete line up of products to commercial landscapers and homeowners alike," said Todd Stucke, Kubota Vice President of Agriculture and Turf Equipment.
“There is a tremendous amount of synergy between our companies and brands,” said Mike Best, Echo Vice President of Sales & Marketing.
A series of joint sales and marketing programs will be rolled out this year, at which time Kubota dealers can begin expanding their customer product offerings to include Echo, Shindaiwa and Echo Bear Cat products.
The Kubota dealer network includes over 1,100 sales and service locations.
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