State of the Housewares Industry: Sales Up 3.3% in U.S.
Jan 29, 2014
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The global housewares market increased retail sales 2.9% in 2012 (the most recent statistics available) to $314.3 billion, and U.S. housewares expenditures were up 3.3% to $69.3 billion, according to the International Housewares Association’s (IHA) 2013 State of the Industry (SOI) Report.
The report was issued in late-January of 2014. The scope of "housewares" includes electric housewares appliances as well as categories such as cookware, kitchen accessories, and tabletop products.
The 2013 report identified the discount stores/supercenters channel as the leading retail channel for sales in all housewares categories. Non-store retailing had the second-largest share of housewares sales. When combined, non-store channels (direct to consumer via manufacturer website and catalog/TV/Internet retailers) had a 15% share of total housewares retail sales in 2012, up from 13.1% in 2011.
The top four housewares categories in terms of sales for 2012 were:
• cookware and bakeware: 16.7%
• kitchen tools and accessories: 12.4%
• tabletop: 11.8%
• kitchen electrics: 11.1%
These four categories accounted for 52% of industry sales.
The report found that the average (mean) size of IHA member companies increased slightly to $21.8 million. It also found that 90% of IHA member companies export products to other countries. Canada, Mexico, Western Europe, Latin America, Australia and Asia are export destinations for half of these companies and exports increased to all these countries with the exception of Mexico.
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