Outdoor Power Equipment Institute Launches Look Before You Pump Campaign
Oct 24, 2013
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The Outdoor Power Equipment Institute (OPEI) launched a national ethanol education and consumer protection campaign called "Look Before You Pump."

The campaign cautions consumers that it is harmful and illegal to use higher than 10%-ethanol gas in any outdoor power equipment such as mowers, chain saws, snow throwers, UTVs, generators, and other small engine products.

The campaign comes in response to research showing that high-ethanol blends of gasoline can damage or destroy small engines that are not designed to handle it.

A recent OPEI/Harris Interactive study shows most Americans--71%--are "not at all sure" if it is illegal or legal to put high level ethanol gas (above 10% ethanol) into small engines.

The campaign will reach consumers through radio and video public service announcements, fact sheets, in-store displays, labeling, and product hang-tags. A prominent, red warning hand will indicate "OK" for 10% ethanol and "No" for mid-level ethanol blends (such as E15, E30, E85).

"It is incumbent upon our industry to be proactive. We are cautioning American consumers and business owners whose livelihood depends on our equipment to be more mindful at the gas pump," said Kris Kiser, President and CEO of OPEI. "Don't assume that the gas you put in your car can still go in your mower, chain saw or generator."

Todd Teske, chairman, president and CEO of Briggs & Stratton Corp., the world's largest manufacturer of small engines, and OPEI's Board Chair, said: "It is critical that we educate all users of outdoor power equipment about the dangers misfueling can cause to their equipment. Our number one goal is to protect our customers."

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