Wisconsin-based refrigeration appliance maker U-Line took steps to expand its business outside the United States by employing key consultants in Dublin, Ireland and Barcelona, Spain.
Sean Drumm will be the company's European consultant, based in Dublin,, working with U-Line to help establish importer relationships with a focus in the UK, additional European markets, as well as and some Middle Eastern countries.
Tony Bradshaw is coordinating U-Line business opportunities in Barcelona, Spain. Bradshaw brings nearly 20 years of experience in Europe's luxury appliance industry. He will help U-Line establish further relationships with European and Middle Eastern import partners.
U-Line Vice President of Sales & Marketing Mark Russell said the company recently signed importer agreements with partners in Italy, Ireland, and Finland. Drumm and Bradshaw will help forge agreements that will further broaden the company's reach.
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