Jacuzzi Names Munk to Head Global Spas Business
Jun 11, 2013
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Jacuzzi Brands Corp. named Peter Munk president of Global Spa. In the newly created role, Munk will focus his efforts on the growth of the spa business worldwide, to include sales and marketing, engineering and product development, and global operations strategy.

"The appointment of a global leader of our spa business demonstrates our continued commitment to drive growth worldwide and reflects the global opportunity we envision for this strategic business," said Jacuzzi Brands CEO Bob Rowan. "The business has seen a strong start to the 2013 season and with the appointment of Peter we are ready to bring global best practices in product, marketing and service to our dealer communities around the world."

Jacuzzi has made a number of investments in recent years intended to drive growth, including a new manufacturing facility in 2011 and new marketing initiatives in 2012, which the company said continue delivering market share growth to dealers. The company also added two brands to its portfolio with the acquisition of ThermoSpas in 2012 and Dimension One Spas in 2013.

Munk joined Jacuzzi in April 2011 as head of the Jacuzzi European business units, where he proved his leadership skills by implementing a pan-European approach to leveraging resources across all markets.

"Peter's emphasis on the growth of our European spa business has resulted in outstanding results in an extremely difficult economic environment," Rowan said. "His strong commercial background in dealing with all types of retailers and distribution in a variety of industries, combined with his experience in product development and branded consumer products make him the ideal person to fill this critical role."

Prior to joining Jacuzzi, Munk was president and general manager for ACCO Brands EMEA + Asia, and vice president of consumer products at Black & Decker Europe. Munk started his career with Colgate Palmolive in Scandinavia after studying Business and Economics in Denmark and the U.K. He is a Danish national speaking several European languages and has worked in Denmark, Belgium, Germany and the U.K. Peter and his wife Charlotte live with their three children in Ascot, U.K.

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