BSH Bosch und Siemens Hausgeraete GmbH through its Polish subsidiary BSH Sprzęt Gospodarstwa Domowego Sp. z o.o., has become the majority shareholder of Zelmer S.A. BSH acquired 97.78% of Zelmer shares on March 22, 2013. The company brand name is well-known for small home appliances--including vacuum cleaners, food processors, and espresso machines--in Central and Eastern European countries.
The transaction is expected to provide growth potential for both BSH and Zelmer. Zelmer is expected to keep its own brand and production.
"Zelmer has gained a strong, strategic investor that will help the company grow within its European structure," said Janusz Płocica, CEO Zelmer S.A. "Our highly-recognized brand and strong market position in several small domestic appliances categories in Poland, as well as our growing presence in important markets as Russia and Ukraine, backed by financial and technological support from BSH Group, will be the foundations of Zelmer's future development."
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