Gorenje Starts Production at Second Valjevo Refrigerator Plant
Mar 1, 2013
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Slovenian appliance maker Gorenje Group has started-up production at its new cold appliance plant in Valjevo, Serbia. It is Gorenje's second refrigerator-freezer plant in Valjevo. The new plant, along with the plant opened in 2006, are expected to have combined 2013 output of nearly 800,000 cold appliances. Investment into the new plant amounted to EUR 21 million.
In 2012 Gorenje began restructuring its manufacturing operations, aiming to boost profitability and improve competitiveness. Among the steps required was the closing of plants in Sweden and Finland that came to Gorenje with the acquisition of Asko Appliances. Gorenje bought Asko in mid-2010 from the now-defunct Italian appliance company Antonio Merloni S.p.A.
Asko represents Gorenje's brand presence in the United States.
Gorenje announced the closing of the cooking appliances plant in Lahti, Finland in March 2012. The plant ceased operations in mid-year 2012, with production (53,000 units in 2011) absorbed by Gorenje's existing plant in Mora Moravia in the Czech Republic
Gorenje is now shifting washing machine and dryer production from the Asko plant in Vara, Sweden to Gorenje's central production site in Velenje.
In the summer of 2013 Gorenje will relocate dishwasher production from Vara to Velenje, where production is scheduled for launch in September 2013.
Gorenje's restructuring plan called for Asko research and development, brand management, and marketing operations will remain in Vara.
When all restructuring activities are complete, Gorenje will be producing home appliances in only three locations: Slovenia, Serbia, and the Czech Republic.
Gorenje shifted most cold appliance production to the two new factories in Valjevo. Production of built-in refrigerators and freezers, as well as premium freestanding appliances, remains in Velenje.
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