Hisense's first VRF (Variable Refrigerant Flow) air-conditioner systems have entered the market in Italy, via European home appliance retail distribution channel Euronics. It is the first time a Hisense VRF has been sold in Europe.
VRF products saw rapid growth in Italy between 2004 and 2008, although Hisense said the well-established brands in the market made it difficult for new brands to break through. Hisense recently accepted its first order of VRF products from Euronics, and its VRF equipment was installed in the retailer's new store in Rome.
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