Philips Wins 2 Australian International Design Awards
Aug 17, 2012
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Royal Philips Electronics won two 2012 Australian International Design Awards, for the Philips Sonicare DiamondClean and the Philips QuickClean Juicer.

The Sonicare DiamondClean design was intended to transform a high-performance electric toothbrush into a beautiful appliance that is highly intuitive to use. Innovative aspects of the appliance include a glass charging unit, a USB travel case, and a white LED interface.

Good Design Australia official judges said of the Sonicare DiamondClean: "A new product category done really well. Surprising functionality and well suited to the market."

The QuickClean Juicer (known as the Avance Collection Juicer in some countries) combines versatile features and easy-to-clean parts with what the maker calls a "sensual yet sophisticated silhouette." This stainless steel juicer is designed to be an intuitive, high-performance tool with an innovative juice extraction system to extracts up to 10% more juice. It is equipped with a new inverted sieve that forces the pulp downwards and the juice upwards onto the domed transparent lid to create an attractive visual impression as juice is made.

Good Design Australia official judges said of the QuickClean Juicer: "Wonderful user experience with few parts to clean. A welcome relief to the complexity of its nearest competitors."

The Australian International Designs Awards are presented by Good Design Australia. Each entry is assessed against a common set of criteria focusing on innovation, form, function, quality, safety, and sustainability.

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