Electrolux major appliances will soon be sold in the United States at Home Depot, the world's largest home improvement retailer.
A staged roll-out will make Electrolux major appliances available at Home Depot stores under the Frigidaire, Frigidaire Gallery, and Electrolux brand names. The product line will include ovens, refrigerators, freezers, dishwashers, and laundry appliances.
"This is a new customer for us, and a fantastic opportunity to grow Electrolux," said Jack Truong, head of Electrolux Major Appliances North America. "This new business accelerates our growth in North America and provides the opportunity to intensify our investments in innovation and benefit-driven design across the Frigidaire and Electrolux brands. All of our customers - including The Home Depot - will benefit from the investments to drive growth."
With net sales of SEK 26.6 billion (approximately US$3.8 billion) in 2011, the United States constitutes the single largest market for Swedish-based Electrolux Group.
Electrolux major appliances are sold in the United States under the Electrolux and Frigidaire brands. Vacuum cleaners and small appliances are sold under the Electrolux and Eureka brands. Professional-use appliances are sold under the Electrolux brand.
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