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Keurig Single Cup Brewer Drives Sales for Green Mountain Coffee Feb 3, 2012 |
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When coffee seller Green Mountain Coffee Roasters reported strong results for the first quarter of its 2012 fiscal year, with net sales up 102% over the same quarter in the previous year, and much of that was due to its partnership with single-serve coffeemaker manufacturer Keurig. Green Mountain sells the K-Cup packs used in the Keurig beverage brewers.
Lawrence J. Blanford, Green Mountain president and CEO, said the company had strong holiday coffee sales. "The value of single-serve, at-home brewing seems to be resonating with consumers," Blanford said. "According to NPD Group, in calendar 2011, sales of single-serve coffee makers accounted for 50% of the total dollars consumers spent overall in the coffee maker category. The Keurig Single Cup Brewing system...drove an estimated 35% unit share of all coffee makers during the October through December 2011 period according to NPD."