Appliance Market Research Report: Core Appliance Unit Shipments Up 2% in Sept.
Dec 5, 2011
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Unit shipments during September for the core group of major appliances (washers, dryers, dishwashers, refrigerators, freezers, ranges, and ovens) increased nearly 2% compared to STLY for the first positive growth month since April, according to the latest Appliance Magazine Market Insight report. Categories with the most activity were freezers, up 15.7%, and washers, down 8.4%.

Unit shipments during January-September 2011 for the core group of major appliances declined nearly 3% when compared to STLY. Declines impacted most categories including gas and electric dryers, down 6.5%. Microwaves bucked this downward trend with reported increased shipments of 2.7%.

The HVAC segment generated a mixed performance for August. Central air-conditioners, air-source heat pumps, and commercial electric water heaters produced increased unit shipments while gas and oil warm air furnaces, residential gas and electric water heaters, and commercial gas water heaters decreased compared to STLY. Central air-conditioners had the most positive growth, up 23.7%.

Central air-conditioners, air-source heat pumps, and commercial electric water heaters were the only categories to generate growth during the first 8 months of 2011 when compared to STLY.

Economic activity in the U.S. manufacturing sector expanded overall in October, according to the latest Manufacturing ISM Report on Business. Electrical Equipment, Appliances & Components was one of 8 industry sectors to report growth in new orders during the period.

"ISM’s total manufacturing New Orders Index during October came to 52.4%, increasing from 49.6% in September and marking a return to growth after three consecutive months of contraction," says Andrew Humphreys, editor in chief of UBM Canon Data Products. "An index of 52.1% generally indicates manufacturing orders growth."

Appliance Magazine Market Insight: October 2011 provides expert insight and statistical analysis for the appliance industry and its supporting sectors. Market performance data analyzed includes year-to-date through September 2011 for Major/Small Appliances and Consumer Electronics, year-to-date through August 2011 for HVAC, as well as performance metrics year-to-date for supplier segments.

Appliance Magazine Market Insight provides expanded coverage of the appliance arena including analysis of economic conditions and indicators for various segments, a review of industry standards and regulations, as well as social-development updates and their potential impact.

More information is available in Appliance Magazine Market Insight: October 2011, available as an individual report or appliance industry professionals may purchase an annual subscription for 12 issues at a discounted price. This can be found at

For more information on this report, contact Sandra Baker at +1-215-944-9836 or

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