Sears, Kmart Report on Black Friday Activity
Nov 28, 2011
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Sears stores opened their doors at 4 AM on Black Friday and reported customers lining up as early as midnight to take advantage of promotional discounts like a Kenmore washer/dryer set pair at $469.99.

Sears store deals included a Seiki TV for $199.99 and a Sylvania seven-inch tablet for $79.99. Consumer electronics were big sellers at both Sears and Kmart stores.

Other big sellers at Sears stores included:
• NordicTrack T5.7 treadmill at $499.99
• E 5.5 elliptical at $449.99
• Craftsman 19-volt cordless drill $39.99
• 42-inch Panasonic TV at $599.99
• 60-inch Sharp TV at $999.99
• Sony PS3 bundle pack at $199.99

Sears stores also reported more customers taking advantage of its integrated retail shopping channels.

Merchandise Pick-Up was busy on Black Friday with shoppers picking up purchases that had been made on Sears.com on Thanksgiving Day. Sears made Black Friday sale prices available online on Thanksgiving Day.

Sears said customers also used integrated shopping channels in-store. It said that, on some occasions, stores reported items as sold out, but Sears employees helped customers buy the items online.

Managers of Kmart stores, also part of Sears Holdings, reported a $199 Ario 32-inch TV and a $79.99 Sylvania seven-inch netbook were among the fast sellers in its stores on Thanksgiving Day, Nov. 24, 2011, and on Black Friday, Nov. 25.

Kmart has been open on Thanksgiving Day for the last 20 years for customers who need to pick up items for Thanksgiving dinner – and for those who wish to start shopping early. Kmart said it had shoppers as early as 2 AM on Thanksgiving Day.

Kmart, like many other retailers in the U.S., is promoting heavy discounts during the 2011 holiday season, including electronics, like a Leader i7 tablet priced at $99.99 and power tools at 50% off.

"Following the initial holiday rush, both Sears and Kmart stores across the country continue to experience a steady flow of foot traffic," said Tom Aiello, Sears Holdings.

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