BSH Huishoudapparaten Opens New HQ Near Amsterdam
Nov 21, 2011
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BSH Huishoudapparaten BV, the Dutch subsidiary of German appliance maker BSH Bosch und Siemens Hausgeräte GmbH, opened a new headquarters in Hoofddorp, 15 kilometers southwest of Amsterdam. The facility brings all the company's 480 employees under the same roof: the inspiratiehuis 20|20.

At the opening ceremony BSH Chairman Kurt-Ludwig Gutberlet confirmed BSH’s intent to increase its market penetration in the Netherlands. All BSH activity in the Netherlands for the Bosch, Siemens, Constructa, Gaggenau, and Neff brands will be guided from the new headquarters.

The new building includes five brand showrooms with a total area of over 4000 square meters. The inspiratiehuis 20|20 is located in Park 20/20, a cradle-to-cradle work environment.

The inspiratiehuis 20|20 was designed by architect William McDonough with Michael Braungart, the founder of the cradle-to-cradle movement. The idea behind cradle-to-cradle is that all materials used can be recycled or returned to nature. The goal is to create closed technical or biological cycles for raw materials, energy, water, and waste. This applies for both the construction and use of buildings.

“The decision for a cradle-to-cradle building in the Netherlands is a good fit with BSH’s sustainability goals and strategy. With our super-efficient home appliances, we make an important contribution to resource conservation and as long ago as 2008 we were already recognized as Germany’s most sustainable company for our responsible approach to the environment,” said Gutberlet.

Park 20|20 Park 20|20 is the first cradle-to-cradle office park in the Netherlands and was also designed by architect William McDonough.

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