Samsung Creating LCD Framework for Personalized Art Galleries
Sep 30, 2011
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Samsung Electronics, Co. is exploring alternatives by which artists might have their work displayed electronically in homes and executive offices. Samsung partnered to develop two prototype displays, utilizing Samsung Sm’art Gallery Panels, to encourage further market discussion and to demonstrate the concept to potential artist collaborators.

“The Samsung Sm’art Gallery Panels will enable art buyers to transform a room of virtually any size into an easy-to-customize electronic gallery with any number of art pieces,” said Scott Birnbaum, vice president of new business development for Samsung Semiconductor, Inc.

Conveying new or well-recognized art electronically through framed LCD art screens in millions of locations is not only feasible, but highly practical, Birnbaum said. These new digital canvases would be initially targeted to fine art connoisseurs, both institutional and individual collectors.

Through a cloud-based art selection, buyers could customize and refine their personalized art collection to cater to their individual tastes and aspect ratio requirements. Buyers could initially view the works of art through a handheld device for quicker browsing. Moreover, the system could also enable digital and video artists to expand their audience.

In addition to providing classic fine art, Samsung Electronics said that the electronic gallery holds the promise of bringing virtually unknown artists to the attention of potential art collectors.

The aspect ratio and orientation of the display can vary – from portrait to landscape. For the prototypes, two sizes were developed: 21.9 inches wide x 33.9 inches tall offering a 1:1.5 aspect ratio (portrait), and 48 inches wide by 27 inches tall offering a 16:9 aspect ratio (landscape).

Shown is the Gold Gallery Frame (Sunny House): This is a digital oil painting from Kent Wallis, on a 45-inch portrait LCD display, developed by Samsung and Planar. The prototype was demonstrated publicly for the first time on September 28.

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