Whirlpool Corp. began its second annual Great American Road Trip, intended to provide thousands of sales associates with face-to-face product training on the latest appliance innovations from Whirlpool, Maytag, and KitchenAid brands. The event started Sept. 19 in Sacramento, CA, and Milwaukee and will visit 50 cities before ending Nov. 11, 2011, the day of Whirlpool Corporation's 100-year anniversary.
"With this being our 100th year, we've planned an even more exciting and ambitious tour," said Liz Okon, sales training development manager at Whirlpool Corp. "Our goal is to arm U.S. sales professionals with the latest appliance information needed to help their customers create beautiful, functional and efficient kitchen and laundry spaces. And, the timing of the tour will help attendees prepare for the upcoming holiday season."
Course content, led by product experts, is geared towards sales teams of independent retailers, larger retail accounts, distributors, showroom consultants and designers, and home improvement stores. Sessions will be broken out into various segments in order to deliver customized training to each specific audience.
Whirlpool employs more United States workers than any other appliance maker and, while it is a global company, the United States is still its largest market in terms of revenue, manufacturing presence and number of employees. It has more than 20,000 workers in the U.S.
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