Panasonic Corp. and the UNESCO World Heritage Centre agreed to partner to promote sustainable development through World Heritage conservation and environmental education for the next generation, helping further Panasonic's aim to become the “No. 1 Green Innovation Company in the Electronics Industry." Panasonic hopes to attain this status by 2018, its 100th anniversary, and intends to do so by making an environmental focus central to all aspects of its business as well as through environmental contributions.
Under the two-year agreement, commencing in June 2011, Panasonic will undertake communication and educational activities to promote the conservation of World Heritage sites and raise awareness of the 40th anniversary of the UNESCO World Heritage Convention in 2012. The activities include Panasonic's sole sponsorship of “The World Heritage Special" to be aired on the National Geographic Channel in 183 countries and areas, as well as educational initiatives for the next generation that involve the provision of Panasonic's 3D-related audio-visual equipment and technical support.
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