One in four U.S. home builders (27%) said home technology greatly or somewhat increased their revenue, showing a significant increase from 18% in 2008, according to a new report from the Consumer Electronics Association (CEA).
The 9th Annual State of the Builder Technology Market Study reported that 77% of builders are installing broadband connections, the highest in the history of the study.
CEA said more builders are either proactively marketing and/or providing information on request to customers regarding technology, while the percentage of builders who “do nothing” with home technology fell significantly this year across all product categories. The multi-room audio category saw the biggest percentage increase with 43% of builders proactively marketing, up from 34% in 2009.
The study was conducted in conjunction with the National Association of Home Builders (NAHB) Research Center, which gathered data through the Annual Builder Practices Survey, including new construction information from U.S. homebuilders.
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