Appliances Boost January Asia Tech Market Growth
Mar 29, 2011
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All panels in GfK Retail and Technology's Asia 9 countries showed positive volume and value growth in January 2011, with major domestic appliances and telecom recording the highest sales value and volume growth respectively.

The Asia 9 includes: Hong Kong, Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam.

MAJOR APPLIANCES. Major domestic appliances showed 31% growth in value over January 2011, with strong growth in:
• microwaves, up 25%
• washing machines, up 22%
• refrigerators, up 21%
• air-conditioners, up 17%

Singapore showed a 30% increase in major appliances sales value in January 2011 compared to January 2010. Indonesia was up 29% and Vietnam up 28%. Gfk reported price erosion in all markets except Korea, Singapore, and Vietnam. Emerging market growth comes from significant expansion in rural regions, where most appliances are first-time purchases. In more affluent markets growth comes from upgrade purchases.

SMALL APPLIANCES. Vacuum cleaners, food preparation appliances, and clothes irons showed 23% value growth in January 2011. Food prep appliances showed strong value and unit growth, particularly in developed countries such as Hong Kong, Singapore, Korea, and Taiwan. The research company sees consumers in these countries moving beyond the basic food prep appliances to more sophisticated appliance categories, which gave a boost to unit price growth as in food processors and kitchen machines.

CONSUMER ELECTRONICS. The CE market showed year-on-year growth in terms of sales units and sales value in January 2011, with prices up 15.1%, said to be in line with the economic recovery and an increased propensity by consumers’ to consume. LCD flat screen TVs saw an increase of 5.5% in sales value compared to December 2010; the market saw a corresponding decline for CRT and plasma screen TVs. LCD screens saw particularly strong sales gains in Vietnam, where Gfk reported unit sales were up 46.1% compared to January 2010, and in Indonesia, where unit sales were up 27.4%.

PHOTO. Digital cameras grew 27% in unit sales and 19.1% in sales value in January 2011 compared to January 2010. Camera growth is attributed by Gfk to the availability of interchangeable lens cameras and lower prices.

TELECOMMUNICATIONS. Almost half of all technical products spending goes for telecommunications - 47.2% in January 2011. Indonesian consumers spend the most on mobile phones and smartphones - 54.1%. Almost two-thirds of mobile phone sales in January 2011 were smartphone sales, and in Korea smartphones account for 90.9% of all sales.

INFORMATION TECHNOLOGY. The Asian market, Gfk reported, began adopting Web books/tablet computers in a big way starting in June 2010. Netbooks continue to show strong sales in Hong Kong, Singapore, Taiwan, and Malaysia. Gfk notes the premium price of tablets: prices are down form a high of $820 in October 2010 to $670 in January, but that's still far higher than the average netbook price tag of $325.

The GfK Market Insight Asia Report analyses:
• major domestic appliances
• small domestic appliances
• consumer electronics
• photo
• telecommunications
• information technology

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