Electrolux Names Kitchen Design Winners
Jan 31, 2011
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Electrolux and Interior Design magazine named Milica Roycroft, a Baltimore based interior designer, winner of the 2010 Kitchen Design Competition. Roycroft's "Recycled, Polyethylene, Storage System Kitchen Concept" design was also recognized for Green Innovation for featuring the most innovative eco-friendly design.

Roycroft's RPSS is an extremely flexible cabinet system. The cabinet are made of postindustrial recycled content and they cane be rearranged, stacked, and relocated as desired.

The 2010 contest challenged entrants to design a kitchen for “tomorrow’s modern family,” using Electrolux Icon appliances as inspiration. More than 40 architects, interior designers, and students submitted renderings that showcased their vision for a kitchen of the future. Special recognition was awarded to the entry that featured "greenest" design.

"This year’s contest winners showcased a unique creativity that focused on bridging and blending the indoors with the outdoors,” said Henrik Otto, Electrolux senior vice president of Global Design. “Their innovative approach to sustainability and ‘green’ issues featured inspiring concepts that were well-aligned with the Electrolux design philosophy of being the thoughtful design innovator."

Roycroft received a $20,000 cash prize plus a suite of Electrolux ICON™ appliances valued at $15,000. In addition, her winning kitchen design is featured in January 2011 issue of Interior Design.

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