In the 12 months ending November 2010, 38 million outdoor power equipment units were sold in the U.S., valued at $5.5 billion, according to NPD’s Consumer Tracking Service. Snowthrowers were the top-growing outdoor power equipment category, up 24% in units and 14% in dollars during the 12-month period ending November 2010, compared to the same time the previous year.
The market research firm said the East/South Central region of the U.S. showed four times the sales of snowthrowers compared to the previous 12-month period. The West North Central, South Atlantic, Middle Atlantic, and New England regions all experienced double-digit growth in snowthrower sales.
“Much of the snowfall of the early part of 2010 came unexpectedly, and seemed constant in some places, driving consumers to get that snow blower they had been putting off, particularly the aging boomer population. With storm after storm, there’s only so much shoveling and back pain we can endure,” said Peter Goldman, president of NPD’s home division.
The outdoor power equipment category, as tracked by NPD, includes chain saws, trimmers, mowers (walk-behind and riding), leaf blowers, pressure washers, and snowthrowers.
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