U.S. Mobile Commerce Sales Double Again in 2010
Dec 20, 2010
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The short-term growth of mobile online shopping was called "nothing short of phenomenal" by ABI Research with the release of a new report. ABI said purchases in the U.S. attributed to mobile online shopping, excluding travel, grew from $396.3 million in 2008 to $1.4 billion in 2009. The market research firm expects full-year 2010 sales will more than doubled again, to more than $3.4 billion. (Travel added another $1.5 billion.)
“We are entering a highly innovative and creative period for retail. Mobile online shopping growth in the US has been fueled this year by the massive migration by consumers to smartphones, the explosion of highly innovative use-cases deployed by retailers and third-party players, and a significant shift in consumer behavior as more consumers choose mobile shopping over traditional online shopping," said Senior Analyst Mark Beccue.
ABI 2010 divided mobile commerce sales as follows:
• travel: 31%
• computers/electronics: 20%
• apparel: 13%
• books/music/DVDs: 9%
• office supplies: 7%
• housewares/home furnishings: 6%
• entertainment tickets: 3%
• all other: 12%
ABI noted that, in Japan, mobile online shopping has been commonplace for several years and mobile is responsible for almost 17% of all e-commerce sales.
The market research firm sees mobile online shopping growing globally, and predicts that, in 2015, mobile online shopping will be responsible for $163 billion in sales globally, or 12% of global e-commerce turnover.
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