North American TV Sales Increase
Aug 19, 2008
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TV shipments for North America hit record growth levels in the second quarter, despite a weaker U.S. economy, said DisplaySearch. TV shipments rose 28% compared to the same quarter last year to more than 9.3 million units, according to DisplaySearch, marking the strongest quarterly results since the research firm began tracking TV shipments in 2004, it said.

Samsung was the leading brand for the quarter, with a record share of approximately 19% of all TV unit shipments in North America, and Sony took the No. 2 spot, followed by Vizio.

LCD and plasma TV technologies both had strong sequential gains over the first quarter this year of 30% and 35%, respectively.

LCD TV shipments rose 52% over the second quarter last year, to nearly 7.5 million units. Much of the growth came from small- to midrange screen sizes, such as 19-inch, 22-inch, and 32-inch models.

PDP shipments increased 34% over the period last year, with Vizio 32-inch HD shipments rising to almost 13% of all PDP shipments for the quarter. Shipments of PDPs measuring 42 inches also rose by 82% sequentially over the first quarter, but 50-inch PDP shipments were flat sequentially due to competition from LCD in the larger screen sizes.

Overall, LCD TV gained its highest share to date, rising from 77.5% to 79.8% unit share, during the period. Samsung continued its leading LCD TV share, climbing from 13.5% to 18.3%. Sony’s share in the category dropped from 13.4% to 11.7%. Still, Sony rose from the No. 3 to No. 2 leader in total TV shipments.

Panasonic was still the North American market leader in PDP TV, at 31.2%, down from 35% in the first quarter. It was followed by Vizio, with a 25.1% share.

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