Appliance Market Leader Whirlpool is Focused on Global Presence, Energy-Efficient Manufacturing: Appliance Market Research Reports
Nov 23, 2010
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Whirlpool is widely considered to be the world’s largest producer of major appliances with products across all major categories, according to the new report Top Global Appliance Companies 2010: Major and Small Appliances, from and UBM Canon Data Products Group.

The flagship Whirlpool brand is one of the most recognized in the world and has substantial presence in all its markets: North America, Latin America, Europe, and Asia. Regional forecast for full-year 2010 industry growth in Europe is expected to be in the 1-3% range compared to the prior expectation of flat demand. Management still expects full-year appliance shipments to increase 10% in Brazil and 8-10% in Asia.

Some major structural changes began in 2010 for Whirlpool in North America. Among other U.S. facility investments, Whirlpool announced in September that it will build a 1 million sq ft manufacturing facility in Cleveland, TN. to produce built-in premium cooking appliances. Whirlpool expects that the new operation will be an energy-efficient, LEED-certified facility to replace the existing, 100-year-old manufacturing plant.

Appliance manufacturers that fared well through the recession, such as Whirlpool, adopted three important strategies – cost reduction, investing in energy-efficient technology, and penetration into developing markets, according to Top Global Appliance Companies 2010.

Another early adopter of industry trends has been LG Electronics. The company achieved a 2009 global sales increase of 12.5%, reaching a company record-level high of $43.4 billion, by investing in overall product innovation, setting the goal of increasing efficiency in major products by 15% from 2007 to 2012, and focusing on sales in overseas markets. One of the company’s innovations in 2010 is its SmartDiagnosis technology for clothes washers and dryers. This system allows customer service representatives to guide consumers to select buttons that trigger a series of diagnostic tones. Quick and efficient troubleshooting over the phone limits service calls and in-home visits. When a service visit is required, the technician can come prepared with the correct parts so that repair can be resolved in one visit.

Top Global Appliance Companies 2010: Major and Small Appliances provides extensive financial, performance, and competitive data on the top global appliance companies, including:

•    Revenue, net income, and total assets
•    R&D expenditure
•    Unit shipments
•    Market share
•    Senior management
•    Number of employees
•    Corporate developments and strategy

This report is available at  For more information, contact Sandra Baker at +1-215-944-9836 or

About UBM Canon Data Products Group
UBM Canon Data Products Group, a division of UBM Canon, publishes PharmaLive Special Reports and Appliance Market Research Reports, which provide financial, company, and product statistical data and qualitative analysis for the global pharmaceutical, biotechnology, medical device, and appliance industries; maintains eKnowledgeBase and MDRWeb, comprehensive market intelligence tools serving the pharmaceutical, biotechnology, and medical device sectors; and manages company-wide Site Licenses for, Med Ad News, and R&D Directions.

About provides appliance producers with in-depth coverage of the news, trends, and technology in appliance engineering, design, and manufacturing. For further information about this Website, please contact Patrice Aylward, Marketing Manager,, +1-440-239-4986.

About UBM Canon
UBM Canon is a business-to-business media company serving the worldwide advanced manufacturing sector through its publications, trade events, and electronic media.

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