GE Launches Appliance Shopping Smartphone App
Nov 16, 2010
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To make appliance shopping easier GE created a mobile version of its website,, in time for consumers to use on Black Friday.
GE said that, compared to Black Friday 2008, 2009 Black Friday freezer sales jumped by 104% , washer/dryer combos by 70%, and refrigerators by 30%.

Consumers using the site on their smartphone will automatically get information scaled down information, sized for phones, and will provide information on rebates, product specifications, and where-to-buy functionality.

GE said there were about 20 million daily unique visitors a year on In january 2010, about 10-12% visited using a smartphone.

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