Different Families' Approach to Household Chores
Oct 14, 2010
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Families struggle to agree on what’s fair when it comes to the division of household chores according to the results of a survey from appliance maker Samsung and research firm NPD Group.
The Samsung/NPD results come from a survey of about 1200 men and women. Among the findings:
• 65% of women say they handle the “bulk of the chores,” but only 5% of men agree. The majority of men say they “split the chores” with their spouse.
• Men apparently like making dinner and clearing the table more than women.
• Women cite their biggest pet peeve as the never-ending laundry.
• More than 60% of women don’t think their husband will do a chore the right way.
• More than half of women and 30% of men say they aren’t satisfied with the chore routine in their household.
Samsung turned to Niecy Nash, host for nine seasons of Style Network’s TV program Clean House, for her take on the home chores communication disconnect.
"When it comes to having a balanced household where everyone chips in on everyday tasks, the key is to understand your partner’s chore style,” Nash said.
In fact, the study found identified four chore style categories.
CHORE "STYLES AND APPLIANCES THAT SERVE THEM
Nash said "choreography" is needed to get the family in sync and achieve a harmonious household. Nash described each of the four styles to approaching chores.
• Weekend Warrior – This describes a family with limited time, who typically does most chores on Saturday or Sunday. This consumer looks for appliances that help get tasks done faster. (Samsung said its 5.0-cu-ft large capacity front-loading washer, Model WF520, fits the bill, with one of the largest capacity ratings in a front loader and capable of washing washers the equivalent of up to 31 bath towels in one load. Another time saver, the OEM said, is the steam clean feature to cut down on weekend trips to the dry cleaner.
• Solo Flyer - This family has one person who takes charge of all the chores because they want everything done their way. They also feel the pressure of having primary responsibility for household chores. More so than any other group, the Solo Flyers don’t like the current state of their families' chore structure – they're frustrated and looking for help from the rest of the family. With study finding that men actually enjoy meal prep and clean up more than women, this may be the area for the Solo Flyer to elicit more help. (Samsung suggests its induction range model FTQ307 could help entice more help from dad and kids, while precise controls over cooktop temperatures make mastering meals easier and the cooler touch of the induction cooktop helps prevent the possibility of burns.)
• Chore-Crastinator – This family puts off chores to the last minute and may seem ok with that. Handling chores is not well organized, and are sometimes left half-done. (Samsung suggests its Speed Oven model SMK9715 for families who want fast results without having to clean pots, pans, and multiple appliances. The unit bakes, broils, microwaves, and toasts in one appliance. It cooks faster than a conventional microwave, so is said to be ideal for families that want a quick meal with minimum clean-up.)
• Little-by-Littlers – This family always gets the job done in a systematic fashion working together a little each day. Their homes are like well oiled machines. Every family members has a specific task. (Samsung suggests, for those who like to stay organized, the Model RF4287 French Door refrigerator with customizable counter-height mid-drawer for keeping kids’ snacks or weekly meals organized.)
"We are tightly focused on understanding how today’s busy families live and the product features that will make a difference in saving time, energy and making family chore time more enjoyable,” said James Politeski, senior vice president of home appliance sales and marketing, Samsung Electronics America.
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