24 Million Blu-ray Players Will Sell in 2010
Oct 4, 2010
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Sales of Blu-ray players, excluding PS3 game systems with Blu-ray playing capability, are expected to total nearly 24 millions units in 2010 in the three key growth regions of the United States, Europe, and Japan, according to a new Blu-ray and DVD Hardware Performance report from Futuresource Consulting.

"Last year's crucial Q4 period accounted for nearly half of all BD players that were sold globally in 2009, and the upward trend is continuing, with our projections showing in excess of 80% unit growth across this year," said Jack Wetherill, research consultant at Futuresource. "This view is based on inputs from a wide range of companies operating in the global Blu-ray hardware business, including vendors, retailers and component suppliers, and forms part of our ongoing research in this area."

The research firm is predicting sales in excess of 11 million units in the fourth quarter of 2010 alone.

"Sales of HD-capable and 3D-capable TVs, coupled with dramatic reductions in BD player prices are continuing to fuel interest," Wetherill continues. "Add to that the burgeoning 3D Blu-ray market segment, and we'll see the format continue to gather momentum in all major markets across the globe."

At least 10% of all Blu-ray devices shipped this year are expected to offer 3D playback, rising to more than 25% in 2011. By 2014, nearly 40% of homes across the three key regions - Western Europe, the U.S., and Japan – are expected to own a 3D Blu-ray player, recorder, or home theatre.

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