BSH Home Appliances Corp. said Chris Kaeser became director of Gaggenau USA, effective July 6, 2010. Kaeser held the position of vice president of sales and marketing, BrandSource Las Vegas Valley, before rejoining BSH in this newly created position within the BSH Home Appliances North America structure. Kaeser’s background includes past roles as director of product marketing at BSH for Bosch, Thermador, and Gaggenau.
Kaeser will have overall responsibility for all Gaggenau activities throughout the Unites States. He reports directly to John Iacoviello, senior vice president of sales, BSH Home Appliances North America.
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