BSH Triples Sales of Super Efficient Appliances in 2009
Jun 30, 2010
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BSH Bosch und Siemens Hausgeräte GmbH, the German based home appliances giant, said in its recently released 18th sustainability report that the appliances it sold in Europe in 2009 will bring save 1.1 billion kilowatt hours of electricity, calculated over the average life of the appliances. BSH said the figures were validated by an auditing firm prior to publication in the sustainability report.

BSH European sales of super-efficient appliances were just 503,000 units, or 4% of total units sold, in 2008. In 2009 the number rose to 1,804,000 units, or 15% of total units sold. In revenue terms, the super-efficient appliances accounted for 18% of European sales.

“We assume responsibility for the environment and society, and thus also contribute to sustainable development around the world,” said BSH Chairman Dr. Kurt-Ludwig Gutberlet. First and foremost, he said, this means developing and producing home appliances that make efficient use of energy and water. This reflects the fact that upwards of 90% of the environmental impact during the product lifecycle comes in the usage phase.

BSH said that many of the appliances it produces are so sparing with water and electricity use that there is no adequate EU Energy Label rating for them.

To make its energy efficiency progress visible and measurable, the OEM brought its most efficient home appliances together into a Super Efficiency Portfolio.

BSH said that, because there are no standards for the recording and calculation of energy savings effects in the white goods sector, it had the Super Efficiency Portfolio validated by an auditing firm.

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