Kitchen Electrics Selling Strong
Jun 4, 2010
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Retail sales of many kitchen electrics product categories appear to be rebounding in 2010, according to The NPD Group. Sales of kitchen electrics ended 2009 strong and carried this momentum into the first quarter of 2010, with sales growing 10% in the quarter compared to the first quarter of 2009. Unit sales were up nearly 6%, and NPD said the greater growth in dollars is encouraging as it implies consumers are willing to buy more expensive appliances.

Generating double-digit dollar and unit growth in the 12 months ending March 2010 were:
• electric grills and griddles
• food processors
• coffee/espresso makers
• deep fryers
• electric skillets
• slow cookers

“Consumers are continuing their cost-cutting ways by spending more time at home, and cooking more,” said Peter Goldman, president of NPD’s home division. “Alternatively, there is an increased demand for more premium-priced products such as single-serve coffeemakers, stand mixers and juice extractors.”

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