Gorenje Launches Repositioned Brands at Velenje Trade Show
May 13, 2010
 Print this page

Gorenje's Home Interior Division hosted a trade show in Slovenia May 5-6, 2010, to unveil new Gorenje appliances and Marles cabinets and fixtures.

Gorenje Trade Show @ Home Interior was hosted in Gorenje's
Hometown city of Velenje, Slovenia, and the company expected 650 business partners and members of the media to be on-hand over the two days of the event.

Gorenje announced a repositioning of the Gorenje and Marles brands.

"We have refreshed, revived and standardized the entire kitchen assortment of both trademarks. We kept the best-selling kitchens while either discontinuing or replacing the rest with selected new kitchen collections. This will slash our costs while a well thought out marketing strategy, coupled with a rich and wide offer, will lead to better sales. All these measures are aimed at becoming the leading trademark of kitchen furniture in the markets of the Western Balkans."

Back to Breaking News