Appliance was one of only two luxury product categories that have retained the same share of customers in 2009 as in 2006, according to Unity Marketing's "Luxury Report 2010: the Ultimate Guide to the Luxury Consumer Market."
Unity Marketing reports that only in automobiles and kitchen appliances, bath and building products has the share of luxury consumers who purchased remained stable – 10% for cars and 14% for appliances. All other categories saw a decline in consumer participation, with fine dining, luxury clothing, and luxury travel losing the most affluent consumers.
The report provides data on the purchase behavior and spending patterns of the nation's most affluent consumers from 2007 through 2009.
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