LG Electronics announced the relocation of its U.S. Design Center from Englewood Cliffs, NJ, U.S. to New York City. The design center, located in Union Square, will be charged with developing stylish and innovative products that meet the needs of American consumers, while further supporting LG's premium brand positioning in consumer electronics, digital appliances, and mobile communications. Focusing specifically on industrial design, the center will look to incorporate U.S. consumer preferences into LG products as well as augment product development and design capabilities.
LG's New York Design Center will be a part of a global network of six design centers where the focus is on incorporating global designs into local regions. LG said it is also integral to the wider network of 29 R&D centers -- including the U.S.-based digital TV lab in Chicago and mobile phone lab in San Diego. Together, the global centers employ 16,000 staff, almost a fifth of LG's worldwide workforce.
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