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Best Buy Names Hoffman to Head Consumer Insights Apr 28, 2010 |
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Appliance and consumer electronics retailer Best Buy Co. named Bill Hoffman senior vice president, consumer insights. Hoffman will drive key decision-making and high level strategy for Best Buy’s customer insights unit, which is responsible for analyzing consumer data and trends to generate actionable consumer insight.
Most recently, Hoffman was a senior expert in the Minneapolis office of McKinsey’s Strategy Practice, where he served as a leader in its Global Forces service line and in McKinsey's Center for Managing Uncertainty.