Kenmore Brand Launching 450 Appliances in 2010
Apr 20, 2010
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Sears' well-known Kenmore appliance brand is getting an overhaul that includes the launch of 450 new and/or improved products across all of its large and small appliance lines throughout 2010.

The brand incorporated a new product design philosophy that was carried through the development of the new appliance lines. The philosophy's four pillars:
• Offer Premium Customer Touch Points: incorporating higher quality handles and knobs, such as the Kenmore signature bowtie handles to add an elegant look and an ergonomic grip - or the high-quality blue-LED-ringed knobs on laundry products.
• Feature User-Friendly Interfaces that Convey Premium Technology: integrating color-touch LCD displays and other advanced displays that look high-tech but have a very intuitive, easy-to-navigate layout.
• Streamline Modern Design to Fit in Any Home: ensuring appliances feature sleek, modern lines and flush, easy-wipe surfaces.
• Incorporate New Logo and Custom Font and Sound Palette: All products have the new Kenmore logo, introduced in Nov. 2009, logo and custom-designed Kenmore font. Select products feature a sound palette composed for Kenmore that is pleasing to the ear while providing sound cues that make it easier to operate the machines.

"Even iconic brands like Kenmore need to reinvent themselves periodically to meet the changing needs of our customers," said Guenther Trieb, president, Kenmore Brand Business Unit, Sears Holdings. "During the development process, we listened carefully to consumer feedback on what they want from their
Kenmore and Kenmore Elite appliances. The new Kenmore products feature eye-catching designs, new innovations, and when applicable, energy efficient capabilities to fit our customers' lifestyles."

New Kenmore-brand refrigerators and front-load laundry appliances will launch in June. New dishwashers will launch in August along with top-load, high-efficiency laundry appliances.

Top-load, high-efficiency LCD laundry appliances will launch in July (with smooth touch display) and September (color LCD display).

Small domestic appliances will launch in July and September. New gas and electric cooking appliances will launch in October 2010. October will also see the launch of new top-load conventional laundry appliances.

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