Sony's Shoots for Zero Environmental Footprint
Apr 9, 2010
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Sony Corp. made public its “Road to Zero” global environmental plan, which includes the long-term goal of achieving a zero environmental footprint by 2050.

The plan uses backcasting methods to set specific mid-term environmental targets for the next five years in line with that goal. Its definition of "zero environmental footprint" includes the neutralization of carbon emissions, but also extends to waste and use of finite materials such as oil-derived virgin plastics.

Targets are based on four environmental perspectives – climate change, resource conservation, control of chemical substances and biodiversity – across all product lifecycle stages, from research and development to recycling. The mid-term targets will be implemented globally across the Sony Group beginning in fiscal year 2011 (April 2011), and will extend through the end of fiscal year 2015 (March 2016), at which time new targets for the following 5 years will be set.

Specific mid-term targets include:

• 30% reduction in annual energy consumption of products (compared to fiscal 2008)
• 10% reduction in product mass (compared to fiscal 2008)
• 50% absolute reduction in waste generation (compared to fiscal 2000)
• 30% absolute reduction in water consumption (compared to fiscal 2000)
• 14% reduction in total CO2 emissions associated with all transportation and logistics (compared to fiscal 2008)
• 16% reduction in incoming parts packaging waste (compared to fiscal 2008)
• increase of waste recycle ratio to 99% or more
• 5% reduction in utilization ratio of virgin oil-based plastics in products (compared to fiscal 2008)
• assessment of impact of resource procurement and facility construction on biodiversity and promotion of biodiversity programs such as groundwater cultivation
• minimization of the risk of chemical substances through preventive measures, as well as reducing the use of specific chemicals and promotion of use of alternative materials

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