Report: Super Bowl to Surge HDTV Purchases
Jan 29, 2010
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According to the Retail Advertising and Marketing Association’s 2010 Super Bowl survey, conducted by BIGresearch, of the estimated 168 million (73.2%) people who will watch the game, at least 3.6 million (3.6%) will take advantage of retailers’ promotions and buy a new television, compared to the 2.6 million who said so last year.

“With slight improvements in the economy boosting consumer’s confidence, many people are looking at flat-screen televisions as a way to splurge on something they’ve had their eye on for a while,” said Mike Gatti, executive director, RAMA. “Retailers have restocked their shelves and are already offering low prices on popular TV brands for those who have their heart set on watching the game in better quality this year.”

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