Report: Consumers Will Purchase Top Value Brands at Mass Retail
Dec 4, 2009
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A shopper experience study currently underway by The Integer Group and M/A/R/C Research reveals that electronics and department stores continue to see the largest loss of shoppers and have the worst conversion rate with about half of shoppers leaving without making a purchase. Mass market retailers such as Walmart and Target are showing a five point increase in shoppers visiting them more often, from previous months, and have the best conversion rate with nine out of ten shoppers leaving the store having made a purchase.

The study also shows that consumers are beginning to define value differently than before. More often consumers are attributing value to price, where the past couple months it was defined as an equal balance between quality and price.

Study respondents say three out of five brands that best communicate value to them are retailers. Overall, they consider Walmart and Target top value brands, with Sony, Kroger, and Kellogg's being close behind. Consumers also ranked top value brands within their respective category, with Sony on top for electronics.

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