The Consumer Electronics Association (CEA) announced further collaboration with the American Speech-Language-Hearing Association (ASHA) to promote safe listening habits. The new joint campaign elements include radio PSAs and a brochure focused on the safe usage of portable entertainment devices.
CEA and ASHA partnered with leading children's musicians Billy Jonas, Justin Roberts, Brady Rymer, and Linda Severt to produce 30- and 60-second audio PSAs with each artist promoting safe listening tips for children of all ages. The PSAs will run in radio markets where ASHA's "Listen to Your Buds Safe Listening Concerts” are held. The two organizations also partnered to produce a new “Listening for a Lifetime" brochure that will be distributed to consumers through CEA's manufacturing and retail members and CEA's Web site DigitalTips.org.
Both outreach efforts are an expansion of CEA's ongoing commitment to promote safe listening, along with ASHA's "Listen To Your Buds" public education campaign (listentoyourbuds.org), which teaches young children safe listening habits so that they protect their hearing from unsafe usage of personal audio technology.
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